OLL.TV

HOW ALL THIS STARTED

OLL.TV is a large Ukrainian streaming service. Working with it means:

a) to acquaint Ukrainians with the coolest series, a video library with 15,000 movies, broadcasts of television channels, and sports broadcasts;

b) to work with an audience of millions;

c) to support the production of Ukrainian cinema.

PROBLEM

Youth is acquainted with Netflix services. But it is difficult for their parents to understand how such a resource differs from cable TV, and why it is worth paying for.

GOAL

With the help of digital, TV commercials, outdoor advertising, and SMM to bring all the benefits of the service. And there were many of them:

  • - viewing on multiple devices;

  • - parental control;

  • - top world premieres;

  • - viewing in the record up to 7 days after the program.

AND ACTION!

NEW YEAR'S CAMPAIGN

You can never have too many TVs. Especially for the New Year.

The brand decided to play 55-inch handsome men every day during December. Our task was to create videos for all this action.

What was said, was done ⬇️

The main emphasis in the video was on gifts. They were the ones who had to motivate the audience to take part in the draw.

As a result, we received an increase subscribers to the service.

2022 OLYMPICS

When you work with OLL.TV for a long time, you start to see «O» everywhere. So it is not surprising that a new video for the broadcast of the Olympics without «O» could not be made.

A few exercises for creativity, and now you notice the "O" not only in the Olympic rings, but in almost all sports.

FANS WILL UNDERSTAND

One of the unusual tasks was to create a series of banners about the most famous series so as not to use key visuals, photos of actors or shots.

We decided to focus on insights, memes and recognizable images. And here's what happened:

SMM

TASK

Before that, Serhiy was either not familiar with the product at all, or knew OLL.TV is a site where you can only watch football by subscription.

Our task was to shift the focus from football to TV series, movies, and shows. At the same time without losing the audience of football channels.

HOW WE DECIDED IT
  • - changed the number of headings in favor of content about movies and shows;

  • - added interactives;

  • - adapted the visual to the new brand book.

Before / After

What we received in 4 months:

  • - + 500 followers on FB

  • - and 1700 on Instagram

  • - covered 1 million 200 thousand users on FB

  • - and 1 million 76 thousand in Instagram

MERCH

And we even created a merch 💪