You have to doubt if it is possible to design things as cool as they are in your imagination. One of such things was the Instagram feed. We had two tasks: to make a mosaic and to deliver certain messages to our audience. Each post had to resonate with the main idea, evoke the right emotions and associations for the brand. Our friends from Vertigo understand the brand perfectly, so every visual on social media accurately conveys the company's mission.
Tolik Kozlovsky, Digital & Communications lead of the Planeta Kino network
